Our Mission
Credo: We Define Clean
Credo fearlessly pushes beauty forward by setting the most demanding standards so that one day, all beauty will be clean beauty.
Clean is more than hype or a hashtag.
It’s our mission. We do the work to examine what goes into products and onto your skin.
Clean is inclusive. It’s for everyone.
With 130+ brands and 2,000+ best-in-clean products, we aim to be a welcoming space for all beauty lovers.
Clean is more than just ingredients. It's our calling.
We’ve disrupted the way things have always been done with The Dirty
List®, and continue to pave the way with innovative sustainable packaging, transparent ethical practices, and much more.
Where All Beauty
is Clean Beauty
Credo was founded by two beauty industry veterans, who couldn’t shake their shared desire to clean up the beauty industry, and decided to turn this passion into a new reality.
People-Kind, Planet-Kind, One-Of-A-Kind
At Credo you will find the largest assortment of the best beauty products on the planet--all of which meet our Credo Clean Standard. All brands avoid using the ingredients on The Dirty List® (all 2700+ of them) and go much further to create safer, more sustainable, ethical and transparent products. We think outside the bottle so you can focus on what’s inside yours.
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Credo for Change
The need for change. Credo recognizes the lack of BIPOC clean beauty brands in our store.
We are committed to changing this through our annual Credo for Change BIPOC Workshop.